Management Buyout at Hospitality Software Business
Raising equity finance. First mitigate dilution through good housekeeping

What a difference a dot makes

I'm delighted to be able to share our new PEM Corporate Finance branding.   You will see that it is closer in look to that of our parent company PEM.   PEM has adopted a visually strong logotype with a square blue dot.   Some of the feedback has been that it's like Deloitte, only theirs is a round dot, and is green while ours is a square dot and is blue.  These things are important!   Much more positive feedback from one client at our launch event was that it represented how he'd always thought of us.   The brand visual look is completed with the use of striking black and white images of Cambridge to reinforce our positioning as the largest accounting practice based in Cambridge.      We have worked with design agency MOBAS  (which also works with Taylor Vinters, Accor Hotels, Barratt Homes, Greene King, Cambridge Building  Socitey, University of Cambridge, and Toshiba amongst others.     



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