Its all about Perceptions

More info on oneof the deals mentioned in my last post.  Perceptions 2000 acquired Bury St Edmunds based design consultancy KWD with funding from The Royal Bank of Scotland.

Perceptions is a corporate communications business with large blue chip customers like French Connection for whom it designed their annual report shown here, Hannover Life Re, Unilever, Isotron, API Group, Encore Management SA, and The General Medical Council.

KWD is a long established ISO accredited design consultancy providing Corporate & brand communications, Financial report design, Packaging & technical illustration, Website & e-media

The two businesses have worked closely together for over 6 years and are well known to each other.

We worked with Gordon Murray, Managing Director of Perceptions on all stages of the purchase from negotiation through to funding.  It is a great fit for them both geographically and in terms of their range of services.  Val Dring and Paul Marks at The Royal Bank of Scotland who helped to deliver the financing package for the transaction, and Clive Wadham-Smith of Kester Cunningham John did the legal work.